Join this interactive and inspiring short course designed for visual artists to kickstart or develop their marketing.
Across a series of three engaging online workshops, participants will explore how to develop their USP (Unique Selling Point), identify audiences for their work and strategies on how to reach them.
The sessions will provide a template for a simple marketing plan which can be tailored to individual needs.
They will be packed full of practical tips, proven approaches and ideas to implement on a shoestring budget and with limited time. Each workshop will include interactive activities and opportunities for participants to reflect on their own practice and aspirations.
This short course is aimed at visual artists based in East Anglia, interested in exploring and developing their marketing. It’s been conceived and delivered by Babylon ARTS in response to a survey into visual artists’ professional development needs in October 2020.
It will be run by a team of experienced and successful facilitators and artist practitioners:
Consultant/ Facilitator: Christina Lister
Artist/Researcher: Nicola Naismith
Curator/Artist Practitioner: Sarah Cannell
Christina Lister is an experienced marketing and audience development consultant, trainer and facilitator working with cultural and heritage organisations. She is also a mentor and a co-director of Museum Freelance, which champions and supports freelancers in the sector. She will facilitate all 3 sessions, bringing tools, models, techniques for analysis and reflection towards creating a draft marketing plan.
Visual Artist and Clore Fellow, Nicola Naismith has over 20 years’ experience, both in developing her own art practice and supporting creative practitioners through research and advocacy, and working as a coach, mentor and Higher Education Lecturer.
Sarah Cannell brings years of experience as a Visual Artist, Curator and Workshop leader who has successfully adapted and developed her own offer in response to challenging change to maximise opportunity.